Journey Maps and Service Blueprints
were created to visualize future state user experiences and align teams around an ideal end-to-end service vision. These artifacts translated research, strategy, and product concepts into clear, visual narratives that highlighted key moments, system interactions, and opportunities to improve the overall experience.

Impact
Visualized end-to-end user journeys to support service design and strategic planning
Identified critical touchpoints and high-impact opportunities across the experience lifecycle
Helped align cross-functional teams around a shared future state vision
Enabled more informed product, service, and operational decision-making

Role: UI Designer & Illustrator
Designed the overall blueprint and journey map layouts, illustrated key moments and supporting UI screens, and collaborated closely with cross-functional partners to translate strategy and research into clear, scalable service design artifacts.

Tools
Illustrator, Procreate, Photoshop